Fabulous Candles London
The owners came to us with a blank slate. No website, no branding and no labelling. FCL wanted us to design the logo, create the website and help with design for print. Candles are popular for gifts and there are a number of big manufacturers that FCL wanted to compete with, such as Yankee Candles. FCL manufacture their own candles to a high quality and the website and associated collateral needed to reflect this.
We were tasked with creating a whole brand that oozed class and sophistication. All we had to work with was a philosophy, a target market and a series of images of the prototype candles taken in context. We needed to develop a company image that would encourage sales and stockist contracts and a versatile logo that could be applied to all marketing material, not just the website.
After a research and discovery exercise we developed a series of logo and branding ideas. After quite a few iterations we settled on a classic and timeless monochrome logo influenced by various design houses that have stood the test of time, e.g. Chanel and Dior. The website is fresh, classic and highly visual with clean lines and a sophisticated feel. We we made bold use of the images provided and effective use of whitespace allows the products to be the centre of attention. We also supplied FCL with digital files for candle labels and business cards.
Fabulous Candles London have a beautiful website that reflects the standard of the product. Our effective use of their wonderful images has helped to generate thousands in online sales and has helped the company gain contracts with stockists from London to Edinburgh. The owners are taking advantage of the website as a high-end marketing tool with regular promotions and new products. This is one of our favourite ecommerce projects that we’ve been involved with.