Avery and Co
Avery and Co., headed by Louise Avery, contacted us for a revamp of their existing website. The company was due to expand and required a web presence that suitably represented where they were at that time. We advised that their website development should also be conceived to allow for scalability, in order to mirror the activity of the company, and designed and built to effectively reflect where they would be in the future. Louise wanted something that was different from the norm.
A common perception of the chartered surveys industry is that it is a little ‘dry’ and not necessarily particularly exciting. After some industry research, we discovered that, on the whole, online presences for this sector were pretty uninspiring. We saw no reason by this needed to be the case. We wanted to create something that was bright, fresh, dynamic and energetic that would properly reflect the experience customers would have if they engaged Louise and her team.
Moving house or buying property is a stressful and confusing process for many people. Our solution was to design a fresh, clear and user-friendly site that aimed to simplify the survey process in the minds of the visitor. Written content was kept to a minimum as we didn’t want to bamboozle users with confusing and unnecessary information that they could do nothing with. The plan was to convey a ‘we will help you’ message in the most straightforward and contemporary way possible.
Avery and Co have a website that stands out from its competitors. Bright and modern in appearance, staff and services are concisely portrayed and the lean, focused copy makes the surveying process appear much easier than it is perceived to be. The personality of the lovely team comes through and the contemporary and unusual design creates a distinctive online presence. This site is future-proof and is expandable to grow with company as it expands with more staff into Cheshire and Lancashire. Recently we created a secure staff portal and integrated it into the website CMS which sits neatly behind the public facing website.