DRIP Uganda’s website was a dated-looking DIY site that was difficult to update effectively which meant that it was not being used to full effect as a marketing opportunity. They needed something bright, modern and fresh to attract new volunteers and companies to help them with their work in Africa. The site had to be concise and tidy and encourage people to make enquiries to volunteer and attract businesses to help them and take advantage of exciting team-building opportunities.
Getting the core message across and making it heard amongst many other charity organisations’ messages. This is a fantastic cause, but so are all charities, therefore we needed to ensure that DRIP’s message created an impact. The website had to appeal to a wide demographic of individuals as well as businesses who could take advantage of the charity’s work to benefit their staff and company as well as engaging in benevolent activities.
We created a bright, fresh and positive design and made plentiful use of some of the fantastic images provided by DRIP. We used large fonts to draw attention and upbeat banner headlines to emphasise the excellent outcomes of the charity’s endeavours. The impact of the message was that making a difference to people’s lives was achievable and that there are obvious benefits to volunteers and businesses becoming involved.
This site has only just been launched so we’ll be measuring its impact over the coming months. We’ve had some lovely tweets from DRIP about their site, they’re delighted with it and the charity plan to increase their social media activity this year and drive more traffic and interest to the website. Projected website visits for the first month are over 1000; with a more active social media campaign, this will increase month on month.