H2A support transformational change and provide communication solutions between the NHS and the general public. The company needed a website that would present their services, reinforce the brand and showcase past projects to managers in the NHS and other public sector bodies. Branding and logos already existed so the website needed to extend and develop what was already in place.
Purple. H2A’s logo and brand identity is lovely, but purple is a tough colour to use on a website, you don’t see many purple websites for various design and UX reasons. Also, H2A’s services are complex and difficult to understand for those not ‘in the know’. Communicating these services effectively through well-written content was going to be important to educate visitors and generate enquiries.
In order to simplify the message, ethos and service provision we created a clean and uncomplicated set of visuals which wouldn’t detract from written content or navigation and used the branding colours as ‘grace notes’ to a predominantly white background. Due to the number of different services, some of which are quite complicated, we designed a set of icons to illustrate these services, again, to simplify the message for users and potential clients. We also wrote the copy for this site interpreting the service details into something more consumable for the non-technical.
H2A have a site that clearly lays out their services, philosophies and mission in a lucid and uncomplicated presentation. The use of icons make for an easy UX and clear navigation and services are jargon-free and understandable. H2A were great to work with and they are fantastic communicators. They are delighted with their site and made Cyberfrog Design one of their associates and invited us all to their launch party at the Port of Liverpool Building. We all went and had a lovely time.