Affordable Blinds Online
Affordable Blinds Online (ABO) is a company providing bespoke high-quality blinds that customers measure and order themselves for home fitting. The website had to be distinctive and reflect the quality of the blinds as well as competing with other similar online retailers. Clear instructions had to be given to potential customers as well showing off the blinds in the best light possible.
Ecommerce from scratch can be tricky, especially if there is an existing marketplace to try and compete with. Also, website users already have an accepted experience of how ecommerce should work (the Amazon experience) so making a unique ecommerce website without deviating from the norm was a challenge.
Design-wise, we needed to make this site as luxurious as possible to properly showcase the high-end products and build it for scalability later on. User-experience was also key as there are various modifications that can be added or removed from each product before purchase.
We began with developing a logo for ABO which formed the basis of a rich and elegant colour palette. Once we had this, we used manufacturers’ imagery to create a slick and high-end design that beautifully showcases each type of blind and the colour range for each one.
The site was designed with a side menu so more blind ranges can be added at a later date and a familiar checkout process was included to prevent shopping cart abandonment.
This hasn’t been up long but we are working with ABO on further marketing and promotional activities. The site has achieved the brief in terms of design and functionality and ABO are delighted with the final result. We’re looking forward to continuing to work with them and making them lots of money!