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How to use Pinterest for business

When it comes to your digital marketing strategy, Pinterest may not be your first choice of social media platform but there are ways of how to use Pinterest for business. How would you feel if I told you that you’re missing a huge opportunity to engage with a hotbed of creative and eager consumers. Pinterest for business is a great way of marketing your product or service to millions of people, so it’s time to get on board – excuse the pun.

Why does your business need Pinterest?

Well beside from its 150 million regular Pinterest users it also has proven marketing success.
Did you know that more than two-thirds of Pinners say they’ve discovered a new brand or product on Pinterest, and a whopping 93% of Pinners (yes, that’s almost all of them) use the network to plan purchases?

And it’s not just planning. Half of Pinners have actually made a purchase after seeing a Promoted Pin, and two-thirds look at saved Pins while out shopping in brick-and-mortar stores.

Some of the world’s biggest brands such as Walmart, Zara, and Betty Crocker are regular pinners and there is plenty of room for SMEs to get involved, so create an account and get pinning!

There is huge power behind using Pinterest for business. Just take a look at these astounding facts:

  • A pin is 100 times more spreadable than your average tweet
  • Each pin can drive up to two page visits and six pageviews
  • Ecommerce sites benefit from pinning as each pin can generate 78 cents
  • The life of a pin is one week! Compare that to 24 minutes for Twitter and 90 minutes for Facebook.

How can you elevate your pinning strategy and increase your website’s traffic? Here are some top Pinterest for business tips:

To ensure you’re seeing an impact in your pinning, sign up for a Pinterest For Business account or convert your existing account. This way you’ll have access to Pinterest’s analytics tools to evaluate how well you’re doing.

Make sure you confirm your website. This will allow you to see what people pin from your website and adds your logo to any pins made from your site. Confirming your website will also boot your pins’ rankings in search results.

By focusing on your copy description for each pin you’re using it to tell your potential customers what your pin is about. Make sure your copy description is helpful, detailed, interesting and actionable as these really maximise your pins’ potential.

By using pin-worthy images you’re keeping your content visual and more appealing. The three core areas to focus when creating pinnable images are the size (generally you want an aspect ratio of 2:3 or 4:5), the lighting and colours being vibrant and alluring. Always use high-quality images.

Since 2014, Pinterest has been the largest growing social media platform so maybe it’s time to give it a go for your business. For advice on Pinterest or any other social media platform, feel free to get in touch for a chat.

Posted in Content Marketing, Help and Advice, Social Media Tips

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