With mobile usage ever increasing for website traffic, it’s important that you keep your website mobile friendly. Even though your site may have been launched to be fully mobile friendly, updates, maintenance and site uploads can knock things skew-wiff. Below are a few tips which will help you keep it that way.
1. Image sizes
This is extremely important – every time you want to upload an image to your website, check its file size. Use an image resizer to crop and resize your images before uploading – just Google ‘image resizer’ and you’ll find a mass range of tools that can do this for you quickly and easily. After you have resized your image, it’s now time to compress it – we often use a website called Tiny PNG.
Your images have a huge impact on website loading times and SEO rankings, always optimise your images before uploading them.
2. Keep text concise
Make sure your most important message is at the top of the page. Keep it short and encourage visitors to keep reading. You should also consider using bullet points and subheadings to help break the information up and make it easier to read. Huge blocks of text are a massive turn-off for visitors to your site on smartphones and your message may be missed if there’s too much copy. So, keep it punchy, snappy and to-the-point.
Think about adding video but choose it wisely. Mobile users are three times more likely to watch it over laptop/desktop users. We recommend using YouTube to host your video and then embed this into your website as the code they provide is optimised for mobile. Actually adding a video and uploading it directly onto your site can slow a website down as well as spank your website visitors’ monthly data allowance.
4. Make things the correct size
Smartphone users don’t have the benefit of a mouse and will use touch screens to look for information. This means that all text, links, buttons and forms need to be big enough to be used by fingers and thumbs.
5. Make it easy for users to get in touch with you
Make it easy to find your phone number, location and contact info. Often, users are looking for opening times, a contact or booking number or perhaps the business’ location. The easier it is for users to access this information, the better the users’ experience.
Always have a press to call/email button, as this will prevent the user having to copy and paste the information into their phone. Having this on every page will also make it easier for the user to get in touch.
Remember, mobile friendliness isn’t just about having a nice site design – it’s about improving the users’ experience and the load time, navigating the website, and time locating information are a major part of that experience. By following the tips mentioned above, you can make sure that you keep your website mobile friendly.